Object type mapping in Connect Customer Customer Profiles
Object type mapping tells Customer Profiles how to ingest a specific type of data into a unified customer profile. A mapping provides Customer Profiles with two essential pieces of information:
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How values from a source object populate standard objects—the standard profile, and (optionally) other standard objects such as assets, orders, cases, and loyalty records. For more information, see Reference for standard objects in Customer Profiles.
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Which fields to index for searching, and how those fields are used to assign objects of this type to a specific profile (and, when applicable, to a specific standard object such as an asset or order).
With a mapping in place, you can ingest data from sources such as Salesforce, Zendesk, ServiceNow, Marketo, Amazon S3, or your own applications, and present a single unified view of each customer to your agents, flows, and downstream applications.