Getting started as an AWS Marketplace seller - AWS Marketplace
Seller requirements for publishing free software productsAdditional seller requirements for paid productsAWS Marketplace Management Portal

Getting started as an AWS Marketplace seller

If you are an independent software vendor (ISV), channel partner, managed services provider (MSP), or individual who has something to offer that works with AWS products and services, you can register as a seller on AWS Marketplace. Registering as a seller is a prerequisite for publishing products for sale on AWS Marketplace. Based on where you reside and what type of products you're selling, AWS Marketplace has different registration requirements. The following sections provide you with an overview of the seller registration process, requirements, and related tools.

To sell your software in AWS Marketplace, follow these steps:

Notes

Seller requirements for publishing free software products

Regardless of whether you charge for your product when you offer it in AWS Marketplace, you're selling that product. The cost to the customer is $0.00, but you and the customer agree to a mutual contract for use of the product. If you offer only free products, you don't have to provide banking information to AWS Marketplace.

To create and offer free products in AWS Marketplace, you must:

  • Sell publicly available, full-feature production-ready software.

  • Have a defined customer support process and support organization.

  • Provide a means to keep software regularly updated and free of vulnerabilities.

  • Follow best practices and guidelines when marketing your product in AWS Marketplace.

  • Be an AWS customer in good standing and meet the requirements in the terms and conditions for AWS Marketplace sellers.

Additional seller requirements for paid products

If you charge for your products or offer Bring Your Own License model (BYOL) products, you must also meet the following requirements and provide this additional information:

  • You must be a permanent resident or citizen in an eligible jurisdiction, or a business entity organized or incorporated in one of those areas.

  • You must provide tax and bank account information. For US-based entities, a W-9 form and a banking account from a US-based bank are required. You must associate your bank account information with a disbursement preference to create any public or private offers.

  • Non-US sellers are required to provide a (i) W-8 form, value-added tax (VAT) or goods and services tax (GST) registration number, and (ii) bank account with a SWIFT code in an eligible jurisdiction. If necessary, you can register for a virtual US bank account from Hyperwallet.

  • To provide data products, you must also request on-boarding through the Create case wizard for Support.

  • To sell products to customers whose AWS accounts are based in countries and territories in Europe, the Middle East, and Africa (EMEA) (excluding Turkey and South Africa) through Amazon Web Services EMEA SARL, you must complete the Know Your Customer process. In addition:

    • You receive up to two disbursements (for transactions through AWS Inc. and Amazon Web Services EMEA SARL).

    • You may be taxed on the listing fee for certain transactions, depending on location. For more information about taxes, see the AWS Marketplace Sellers Tax help page. If value-added tax (VAT) on your listing fee is assessed, AWS Marketplace will provide a tax-compliant invoice.

    • For more information about Amazon Web Services EMEA SARL, see AWS EMEA Marketplace - Sellers on the Amazon Web Services Europe FAQs website.

To sell into the AWS GovCloud (US) Region, sellers must have an AWS GovCloud (US) account. For details on ITAR requirements, see the AWS GovCloud (US) User Guide.

For questions about AWS Marketplace seller requirements or the registration process, contact the AWS Marketplace Seller Operations team.

Eligible jurisdictions for paid products

To sell paid software in AWS Marketplace, you must be a permanent resident or citizen in one of the following countries or SARs, or a business entity organized or incorporated therein:

  • Australia¹

  • Bahrain¹ ²

  • Colombia¹ ²

  • European Union (EU) member state¹

  • Hong Kong SAR

  • Israel¹ ²

  • Japan³

  • New Zealand¹

  • Norway¹ ²

  • Qatar

  • South Korea

  • Switzerland¹ ²

  • United Arab Emirates (UAE)¹ ²

  • United Kingdom (UK)¹

  • United States (US)

¹ Sellers of paid products in these countries must provide VAT registration information in country of establishment.

² If you as a seller are located in the same country as the buyer, you may be responsible for tax invoicing, collections, and remittances. Please consult with your tax advisor.

³ From April 1. 2025, the following procedures are in effect for the collection and remittance of the 10% Japanese Consumption Tax (JCT) and the issuance of tax qualified invoice (TQI) by AWS Japan for products sold on AWS Marketplace:

Seller and customer scenario Tax collection and invoice procedures

Seller – Independent software vendor (ISV) with an address outside of Japan.

Customer – AWS account with an address in Japan.

According to the Specified Platform Taxation rule, AWS Japan will do the following:

  • Collect the 10% Japanese Consumption Tax (JCT).

  • Issue a Tax Qualified Invoice (TQI) to the customer under AWS Japan JCT number T6011001106696.

  • Remit the collected Japanese Consumption Tax (JCT) to the Japan Tax Authority (JTA).

To avoid duplication, the ISV should cease collecting or remitting Japanese Consumption Tax (JCT) and issuing Tax Qualified Invoices (TQIs).

Seller – Independent software vendor (ISV) with an address in Japan.

Customer – AWS account with an address in Japan.

According to the Special Agency rule, AWS Japan will do the following:

  • Collect the 10% Japanese Consumption Tax (JCT).

  • Issue a Tax Qualified Invoice (TQI) to the customer under AWS Japan JCT number T6011001106696.

  • Disburse the collected JCT to the ISV.

The ISV must do the following:

  • Enter their Japanese Corporate Number and Japanese Consumption Tax (JCT) Number in the Amazon Marketplace Management Portal.

  • Use the Tax Qualified Invoice (TQI) information available in the Amazon Marketplace Management Portal to remit the collected JCT to the Japanese Tax Authority (JTA).

Channel Partner Private Offer (CPPO), ISV outside Japan

  1. First transaction

    • Seller – Independent software vendor (ISV) with an address outside Japan.

    • Customer – AWS Marketplace Channel Partner with an address in Japan.

  2. Second transaction

    • Seller – Same AWS Marketplace Channel Partner.

    • Customer – AWS account with an address in Japan.

For the first transaction, the Channel Partner must report the Japanese Consumption Tax (JCT) according to the reverse-charge tax mechanism.

For the second transaction:

  • According to the Special Agency rule, AWS Japan will do the following:

    • Collect the 10% Japanese Consumption Tax (JCT).

    • Issue a Tax Qualified Invoice (TQI) to the customer under AWS Japan JCT number T6011001106696.

    • Disburse the collected Japanese Consumption Tax (JCT) to the Channel Partner.

  • The Channel Partner must do the following:

    • Enter their Japanese Corporate Number and Japanese Consumption Tax (JCT) Number in the Amazon Marketplace Management Portal.

    • Use the Tax Qualified Invoice (TQI) information available in the Amazon Marketplace Management Portal to remit the collected JCT to the Japanese Tax Authority (JTA).

Channel Partner Private Offer (CPPO), all sellers and customers in Japan

  1. First transaction

    • Seller – Independent software vendor (ISV) with an address in Japan.

    • Customer – AWS Marketplace Channel Partner with an address in Japan.

  2. Second transaction

    • Seller – Same AWS Marketplace Channel Partner.

    • Customer – AWS account with an address in Japan.

For the first transaction:

  • Channel Partner receives a Tax Qualified Invoice (TQI) from the ISV.

  • AWS Japan does not issue an invoice or collect Japan Consumption Tax (JCT).

For the second transaction:

  • According to the Special Agency rule, AWS Japan will do the following:

    • Collect the 10% Japanese Consumption Tax (JCT).

    • Issue a Tax Qualified Invoice (TQI) to customers using AWS Japan JCT number T6011001106696.

    • Disburse the collected Japanese Consumption Tax (JCT) to the Channel Partner.

  • The Channel Partner must do the following:

    • Enter their Japanese Corporate Number and Japanese Consumption Tax (JCT) Number in the Amazon Marketplace Management Portal.

    • Use the Tax Qualified Invoice (TQI) information available in the Amazon Marketplace Management Portal to remit the collected JCT to the Japanese Tax Authority (JTA).

Channel Partner Private Offer (CPPO), ISV and Channel Partner outside Japan

  1. First transaction

    • Seller – Independent software vendor (ISV) with an address outside Japan.

    • Customer – AWS Marketplace Channel Partner with an address outside Japan.

  2. Second transaction

    • Seller – Same AWS Marketplace Channel Partner.

    • Customer – AWS account with an address in Japan.

For the first transaction, AWS Japan does not issue an invoice or collect Japan Consumption Tax (JCT) as this is outside the scope of JCT.

For the second transaction:

  • According to the Specified Platform Business rule, AWS Japan will do the following:

    • Collect the 10% Japanese Consumption Tax (JCT).

    • Issue a Tax Qualified Invoice (TQI) to the customer under AWS Japan JCT number T6011001106696.

    • Remit the collected Japan Consumption Tax (JCT) to the Japan Tax Authority (JTA).

To avoid duplication, the Channel Partner should cease collecting or remitting Japanese Consumption Tax (JCT) and issuing Tax Qualified Invoices (TQIs).

Channel Partner Private Offer (CPPO), Channel Partner outside Japan

  1. First transaction

    • Seller – Independent software vendor (ISV) with an address in Japan.

    • Customer – AWS Marketplace Channel Partner with an address outside Japan.

  2. Second transaction

    • Seller – Same AWS Marketplace Channel Partner.

    • Customer – AWS account with an address in Japan.

For the first transaction, AWS Japan does not issue an invoice or collect Japan Consumption Tax (JCT) as this is outside the scope of JCT.

For the second transaction:

  • According to the Specified Platform Business rule, AWS Japan will do the following:

    • Collect the 10% Japanese Consumption Tax (JCT).

    • Issue a Tax Qualified Invoice (TQI) to the customer under AWS Japan JCT number T6011001106696.

    • Remit the collected Japan Consumption Tax (JCT) to the Japan Tax Authority (JTA).

To avoid duplication, the Channel Partner should cease collecting or remitting Japanese Consumption Tax (JCT) and issuing Tax Qualified Invoices (TQIs).

For more information about VAT, invoicing, and your tax obligations as a seller, see AWS Marketplace Sellers on Amazon Web Service Tax Help.

If a business entity is not incorporated in one of the countries or SARs listed above, see Resource for companies outside of AWS Marketplace jurisdictions.

Note

AWS India Private Limited (AWS India) accounts, formerly known as Amazon Internet Services Private Limited, accounts can't be used to register on AWS Marketplace.

AWS Marketplace Management Portal

You can use the AWS Marketplace Management Portal to manage the products that you sell in AWS Marketplace. All registered sellers can access the AWS Marketplace Management Portal using their AWS credentials for the account that they used to create their products. The account that you use is defined as the seller of record when a customer subscribes to your product. If you need help determining the specific account that is the seller of record for your products, contact the AWS Marketplace Seller Operations team.

You can complete the following tasks on the portal:

  • Register as an AWS Marketplace seller.

  • Use the Products page to submit new software products and update existing software products.

  • Monitor the status of your requests.

  • Upload files needed to create and manage your new software products.

  • Manage your software products into incremental channel revenue by taking advantage of the go-to-market activities.

  • Measure the results of your marketing efforts within hours of launch, including the usage and revenue driven by your campaigns.

  • Enable customer service representatives to retrieve customer data in real time.

  • Initiate an automatic Amazon Machine Image (AMI) scan to detect vulnerabilities.

Note

Data products are published and managed from the AWS Data Exchange console. AWS Data Exchange providers can use the AWS Marketplace Management Portal to register as a seller, request AWS Data Exchange on-boarding, access seller reports, and submit refund requests.